Fill the Basic Need, Be a Leader (The Soul of Leadership, Chopra)

     There are 7 essential needs that people need filled.  In The Soul of Leadership, Chopra, lists these basic needs.  Once the first is fulfilled people can move onto the next.  In order to be a leader you need to fulfill these needs.

1. Safety, security
2. Achievement, success
3. Cooperation
4. Nurturing, belonging
5. Creativity,  progress
6. Moral values
7. Spiritual fulfillment

     Which of these human needs does your business fill?  How can you fill a need and a be a leader for others?  Safety and security is the first basic need and spiritual fulfillment is last.  Is there a way to market your business to how it fills the first basic need, safety and security? For me, Pure Qualities, my inspirational card business, fulfills spiritual fulfillment.  Could it also, possibly, fill the need for safety and security?